MTV MOBILE SUNRISE
3 x 360° videos & 3 x music video, 2014
co-producer, co-director, editor, actor
VR 360 & 2D FILM
German, French, Italian
Viral advertising campaign for MTV Mobile Switzerland; consisting of three classical and three 360° music videos in the 3 national languages of the respective Swiss cantons. After the first video clips went successfully viral via social media, an MTV branded version of all 6 music videos followed weeks later, revealing the "mastermind“ MTV behind them as the creator.
This showcase from MTV was one of the first in the world to use 360° video technology in a commercial advertising campaign